The first school-enterprise "Linhai Cup" brand planning and design competition was successfully concluded!

Issuing time:2025-01-15 15:25

On January 9, the first "Linhai Cup" brand planning and design Competition jointly organized by Guangxi Free Trade Zone Linhai Supply Chain Co., LTD. (hereinafter referred to as "Linhai Supply Chain Company") and Guilin University came to a successful end. This competition aims to stimulate more young people's attention to the Marine economy through school-enterprise cooperation, excavate more innovative and forward-looking brand planning schemes, and inject new vitality into the development of new retail brands of Linhai supply chain companies.

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△ Award ceremony scene

The brand planning and design competition, with the theme of "to the sea strong to the sea", students in the in-depth understanding of the Linhai supply chain company's corporate culture, brand image and product characteristics on the basis of giving full play to their own professional advantages and innovative thinking, for the Linhai supply chain company's brand planning and design put forward many creative and practical value of the scheme.

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The students presented the brand design plan on site

After several rounds of fierce competition and expert review, the competition finally selected a number of excellent award-winning works. These works not only show the students' solid professional skills and excellent innovation ability, but also show a high professional level in brand strategy, market positioning, visual design and other aspects, providing valuable reference and inspiration for the brand construction and marketing of Linhai supply chain company.

圖片Su Jie, chairman and general manager of Linhai Supply Chain Company, presented awards to the award-winning instructors

Su Jie, chairman and general manager of Linhai Supply Chain Company, said that the company, as a state-owned enterprise in Qinzhou Port area of Guangxi Free Trade Zone, has actively responded to the call for economic development to the sea, and is committed to building the Linhai Cold chain processing (Real) base into a new benchmark in Qinzhou aquatic deep processing industry. The successful holding of the "Linhai Cup" brand planning and design competition is an important measure for Linhai Supply Chain Company and Guilin University to deepen school-enterprise cooperation, which helps to cultivate students' innovation ability and lay a solid foundation for their future career.

圖片Yang Qingqing, vice president of Guilin University, presented awards to the winning students

Yang Qingqing, vice president of Guilin University, said that the competition is an important attempt to deepen the reform of education and teaching and promote the integration of industry and education. The school will continue to uphold the "best" school philosophy and the school motto of "learning, being good, self-discipline and self-improvement", strengthen cooperation and exchanges with Linhai Supply chain Company, and contribute to cultivating more high-quality applied talents.

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△   Some of the award-winning students' works are displayed

The successful conclusion of the first "Linhai Cup" brand planning and design competition is the experience result of the deep cooperation between Linhai Supply Chain Company and Guilin University. In the next step, the company will continue to further promote school-enterprise cooperation, and jointly contribute more wisdom and strength to promote Marine economic and social development.


He Lei, Dean of Urban Design College of Guilin University, He Dawu, executive director and general manager of Linhai Trading Company and relevant business leaders participated in the above activities.


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